MITOLA revision

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Theorists and what to say about them, most theorists are saying the same or similar things:

• ordinary people are creating the content
• piracy is forcing the industry to develop new ways of staying alive
• the internet is still evolving
• big companies are not in control of what spreads
• web 2.0 enables people to share ideas
• technology is cheaper

Henry Jenkins - You can talk about his theories when looking at any Fan made material because he says that Social networks have meant that films and music have become what Jenkins calls a ‘many-to-many’ culture. Jenkins says that the internet allows people to remix and repurpose existing media content. You can use any case study involving fan made material.

Other case study material for Henry could include Alien Covenant and vast amount of fan made material that has been created. such as the Alien VS Predator sites. Or the Gigbytes of video material that has been made on YouTube.
David Gauntlet - You can talk about him when you need to talk about any example of when people make material and publish on the web themselves, Some film fans have become what Gauntlett calls ‘prosumers’: the internet lets them re-edit studio content and post the results on sites like YouTube. Similar to above. He also states the people can create content that will help the planet. Have a look at Invisible Children for a case study

Eli Pariser - We need to be careful about filter bubbles as we may find that we only find out about things we are already interested in, how do we find out about things that challenge us? 

Wikinomics - This is an idea about mass communication and collaboration.  It also explains how businesses need to adapt in the modern world because of the 'perfect storm'.  Any case study where a media company has adapted to piracy. Or the industry has worked in any of the 5 big ideas. Any change in the 'old' way of doing things can apply.

We Think, Charles Leadbeater  - The idea that anyone can produce content and they will do, not for money but for recognition, but sometimes this can lead to a 'cacophony' of content.

Andrew Keen is not Keen on the internet - today's internet is creating a world of amateurs where everyone can publish their work to the world and the world can't filter out the good from the bad.  We are all exposed bad content and it is leading to poor quality film and music.  Example 


List of case studies you can use
Iron Sky - Jeff Howe and Kevin Kelly
Invisible Children - David Gauntlet
American Interior - Convergence
15 YouTube famous artists - We Think
The Cosmanaut - Jeff Howe
Collapsus - David Gauntlet + Jeff Howe