Common colour connotations in film

1. RED – anger, passion, rage, desire, excitement, energy, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence

2. PINK – love, innocence, healthy, happy, content, romantic, charming, playfulness, soft, delicate, feminine

3. YELLOW – wisdom, knowledge, relaxation, joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard

4. ORANGE – humor, energy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant

5. GREEN – healing, soothing, perseverance, tenacity, self-awareness, proud, unchanging nature, environment, healthy, good luck, renewal, youth, vigour, spring, generosity, fertility, jealousy, inexperience, envy

6. BLUE – faith, spirituality, contentment, loyalty, fulfillment peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, sky, water, cold, technology, depression

7. PURPLE/VIOLET – erotic, royalty, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning, power, sensitive, intimacy

8. BROWN – materialistic, sensation, earth, home, outdoors, reliability, comfort, endurance, stability, simplicity

9. BLACK – No, power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, anonymity, unhappiness, depth, style, evil, sadness, remorse, anger

10. WHITE – Yes, protection, love, reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical, sterile

11. SILVER – riches, glamorous, distinguished, earthy, natural, sleek, elegant, high-tech

12. GOLD – precious, riches, extravagance. warm, wealth, prosperity, grandeur

Peirce's Triadic model

Lets use James Bond to help us understand Pierces Triadic Model

Preffered Reading/dominant – This is when audiences respond to the product the way media producers want/expect them to.

Negotiated Reading – This is when a member of the audience partly agrees with part of the product .e.g Film, documentary, TV programme.

Oppositional Reading – This is when the audience are in complete disagreement with the product’s message or setting.

Understanding Roland Barthes and Myth

Objective:
Develop deeper understanding of Roland Barthes' Myth
Deconstruct a music video using Myth
Define connotation and denotation and them them in context


Another great example of Roland Barthes Myth is the 'American Dream'.  This is the idea that it doesn't matter who you are, you have just as many opportunities to a successful career as everyone else.



Some media texts enforce Myth:

Some contemporary films highlight and challenge the Myth:

Task - look at a music video you are analysing for G324, consider how Roland Barthes might deconstruct this music video using the concepts of denotation and connotations.  Pick one element to talk about in class; this could be a prop, setting costume, an editing technique or camera angle. You should also take a few moments to consider how there could be any Myth created in this video and what elements contribute to this.  Make some notes on bullet form in your book, you have 5 minutes.

Articles on Media Language - further reading

Semiotics

Semiotics for beginers

Peirce

Film Language

language

Media Language

Objective:

• List theorists associated with media language
• Use semiotics in relation to your Thriller opening

Task:
Thriller: short Semiotic analysis

Analyse your thriller opening using what you have learnt during this and other lessons. Specifically, pick a sign within your thriller and deconstruct it:

• What is the sign?
• What is the signifier?
• What does it signify?
• How does this add meaning for the viewer?
• Are their other signs?

Extension:

Pick an element in your thriller opening, it can be a camera movement, cut, lighting, prop, costume etc. What can you say about it's denotations and connotations within the scene?

Deadline: end of the lesson, up to half a side.

Open and Closed Narrative

Task: Write a side of A4 that discusses how closely Pulp Fiction aligns with an open or closed narrative.