The Gunfighter

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Question paper

Homework

Explain the most significant ways in which your media productions were informed by your understanding of the conventions of real media texts. Refer to a range of examples in your answer to demonstrate how this developed over time. 

Deadline: Thursday - 29/03

Create a revision blog

I think this is brilliant idea to help you organise your thoughts and my posts into your own revision blog.  I get LOADS of grief/advise on how to arrange the course blog, unfortunately because of a bug I am unable to create a link list to the theorists (live with it).  In this lesson you are to create your own blog and arrange it the way you want.  You can:

• add the theorists to the correct sections
• add your own notes
• add images
• copy my links

Ideally you should end up with 3 sections:

• Question 1a
• Question 1b
• Media In The Online Age

Question 1A

In this question you need to address the years of the course and what you have learnt.

You may be asked to talk about one of the following areas:

• Digital technology
• Post production
• Research and planning
• Creativity
• Conventions of real media

Make a list of all the ways you have used each of these areas in the making of both your courseworks. In the exam you also need to evaluate these so you should also note down any issues you found during your coursework and how you overcame them.  You also need to show progression so you should show how you did things better in A2 over AS.

Some of the areas of the questions can overlap, for example; in a question about Digital technology, you will discuss the fact that you used digital cameras to record your film, but you will also say that you used 'google forms' to complete research.  You will talk about 'google forms' in a research and planning question too.

MITOLA Essay Plan

use this link - MITOLA

How is this marked EAA?

Step 1: Identify what the question is about.

Step 2: decide which of the two questions to do

Step 3: note down a plan, with the main points you want to cover and the examples you want to use. Break this down so you cover all the areas needed

Examples

Media areas x2 or more

Which theory/critics to reference- it just means whose ideas do you want to mention

Main arguments

Past?

Present?

Future?

terminology

Step 4 Write an Intro

'In this essay I shall consider how far consumer behaviour and audience reception of the media has been changed by the internet, I will focussing on, and using examples from the film and music industry’. I shall refer to the ideas of David Gauntlett and Michael Wesch to consider whether the arguments they make about Web 2.0 really do suggest that audience have significantly changed.

Step 5 get on with it: case study 1

Step 6 case study 2

Step 7 pull your ideas together, preparing for conclusions

MITOLA revision

Use this link to download the revision notes

Theorists and what to say about them, most theorists are saying the same or similar things:

• ordinary people are creating the content
• piracy is forcing the industry to develop new ways of staying alive
• the internet is still evolving
• big companies are not in control of what spreads
• web 2.0 enables people to share ideas
• technology is cheaper

Henry Jenkins - You can talk about his theories when looking at any Fan made material because he says that Social networks have meant that films and music have become what Jenkins calls a ‘many-to-many’ culture. Jenkins says that the internet allows people to remix and repurpose existing media content. You can use any case study involving fan made material.

Other case study material for Henry could include Alien Covenant and vast amount of fan made material that has been created. such as the Alien VS Predator sites. Or the Gigbytes of video material that has been made on YouTube.
David Gauntlet - You can talk about him when you need to talk about any example of when people make material and publish on the web themselves, Some film fans have become what Gauntlett calls ‘prosumers’: the internet lets them re-edit studio content and post the results on sites like YouTube. Similar to above. He also states the people can create content that will help the planet. Have a look at Invisible Children for a case study

Eli Pariser - We need to be careful about filter bubbles as we may find that we only find out about things we are already interested in, how do we find out about things that challenge us? 

Wikinomics - This is an idea about mass communication and collaboration.  It also explains how businesses need to adapt in the modern world because of the 'perfect storm'.  Any case study where a media company has adapted to piracy. Or the industry has worked in any of the 5 big ideas. Any change in the 'old' way of doing things can apply.

We Think, Charles Leadbeater  - The idea that anyone can produce content and they will do, not for money but for recognition, but sometimes this can lead to a 'cacophony' of content.

Andrew Keen is not Keen on the internet - today's internet is creating a world of amateurs where everyone can publish their work to the world and the world can't filter out the good from the bad.  We are all exposed bad content and it is leading to poor quality film and music.  Example 


List of case studies you can use
Iron Sky - Jeff Howe and Kevin Kelly
Invisible Children - David Gauntlet
American Interior - Convergence
15 YouTube famous artists - We Think
The Cosmanaut - Jeff Howe
Collapsus - David Gauntlet + Jeff Howe