The Gunfighter

uuhiilu

• illi

Question paper

Homework

Explain the most significant ways in which your media productions were informed by your understanding of the conventions of real media texts. Refer to a range of examples in your answer to demonstrate how this developed over time. 

Deadline: Thursday - 29/03

Create a revision blog

I think this is brilliant idea to help you organise your thoughts and my posts into your own revision blog.  I get LOADS of grief/advise on how to arrange the course blog, unfortunately because of a bug I am unable to create a link list to the theorists (live with it).  In this lesson you are to create your own blog and arrange it the way you want.  You can:

• add the theorists to the correct sections
• add your own notes
• add images
• copy my links

Ideally you should end up with 3 sections:

• Question 1a
• Question 1b
• Media In The Online Age

Question 1A

In this question you need to address the years of the course and what you have learnt.

You may be asked to talk about one of the following areas:

• Digital technology
• Post production
• Research and planning
• Creativity
• Conventions of real media

Make a list of all the ways you have used each of these areas in the making of both your courseworks. In the exam you also need to evaluate these so you should also note down any issues you found during your coursework and how you overcame them.  You also need to show progression so you should show how you did things better in A2 over AS.

Some of the areas of the questions can overlap, for example; in a question about Digital technology, you will discuss the fact that you used digital cameras to record your film, but you will also say that you used 'google forms' to complete research.  You will talk about 'google forms' in a research and planning question too.

MITOLA Essay Plan

use this link - MITOLA

How is this marked EAA?

Step 1: Identify what the question is about.

Step 2: decide which of the two questions to do

Step 3: note down a plan, with the main points you want to cover and the examples you want to use. Break this down so you cover all the areas needed

Examples

Media areas x2 or more

Which theory/critics to reference- it just means whose ideas do you want to mention

Main arguments

Past?

Present?

Future?

terminology

Step 4 Write an Intro

'In this essay I shall consider how far consumer behaviour and audience reception of the media has been changed by the internet, I will focussing on, and using examples from the film and music industry’. I shall refer to the ideas of David Gauntlett and Michael Wesch to consider whether the arguments they make about Web 2.0 really do suggest that audience have significantly changed.

Step 5 get on with it: case study 1

Step 6 case study 2

Step 7 pull your ideas together, preparing for conclusions

MITOLA revision

Use this link to download the revision notes

Theorists and what to say about them, most theorists are saying the same or similar things:

• ordinary people are creating the content
• piracy is forcing the industry to develop new ways of staying alive
• the internet is still evolving
• big companies are not in control of what spreads
• web 2.0 enables people to share ideas
• technology is cheaper

Henry Jenkins - You can talk about his theories when looking at any Fan made material because he says that Social networks have meant that films and music have become what Jenkins calls a ‘many-to-many’ culture. Jenkins says that the internet allows people to remix and repurpose existing media content. You can use any case study involving fan made material.

Other case study material for Henry could include Alien Covenant and vast amount of fan made material that has been created. such as the Alien VS Predator sites. Or the Gigbytes of video material that has been made on YouTube.
David Gauntlet - You can talk about him when you need to talk about any example of when people make material and publish on the web themselves, Some film fans have become what Gauntlett calls ‘prosumers’: the internet lets them re-edit studio content and post the results on sites like YouTube. Similar to above. He also states the people can create content that will help the planet. Have a look at Invisible Children for a case study

Eli Pariser - We need to be careful about filter bubbles as we may find that we only find out about things we are already interested in, how do we find out about things that challenge us? 

Wikinomics - This is an idea about mass communication and collaboration.  It also explains how businesses need to adapt in the modern world because of the 'perfect storm'.  Any case study where a media company has adapted to piracy. Or the industry has worked in any of the 5 big ideas. Any change in the 'old' way of doing things can apply.

We Think, Charles Leadbeater  - The idea that anyone can produce content and they will do, not for money but for recognition, but sometimes this can lead to a 'cacophony' of content.

Andrew Keen is not Keen on the internet - today's internet is creating a world of amateurs where everyone can publish their work to the world and the world can't filter out the good from the bad.  We are all exposed bad content and it is leading to poor quality film and music.  Example 


List of case studies you can use
Iron Sky - Jeff Howe and Kevin Kelly
Invisible Children - David Gauntlet
American Interior - Convergence
15 YouTube famous artists - We Think
The Cosmanaut - Jeff Howe
Collapsus - David Gauntlet + Jeff Howe

Annotated Essay

Task: Make another essay for the same question and annotate it

Anything that is about a theory should be written in blue
Anything that is a case study should be written in red
Anything that you think is covering past, present or future should be highlighted in a light green
Underline any Media Terms

Remember you need to discuss 2 media, this could film and music.

Good Resource on Propp

http://www.mediaknowall.com/as_alevel/alevkeyconcepts/alevelkeycon.php?pageID=propp

Question 1B revision

Question 1 B asks you to discuss one of your products from one the following perspectives:

• Narrative
• Genre
• Representation
• Audience
• Media language

You should create your own revision notes detailing the following for of these topics

• What product are you going to discuss?
• Pick at least 3 theories
• How far does your product align or not align with a particular theory
• Find a section within your product that you may discuss in more detail
• Find other media products that do the same that you can discuss in your answer

You need to know this for each area before entering the exam

Use this sheet to work on this

Homework

Attempt to answer question 8 on the 2015 exam paper, this post will update with an essay plan soon.

How do you answer this question?
Well I tell you?

You need to pick 2 media from this list:

1. Film
2. Music
3. Games
4. TV
5. Newspaper

You need to talk about only 2 media in your answer.

Start by introducing the question and telling me that you plan to discuss this area.  Briefly outline what media you are going to use and mention a case study you may refer to.

In the main answer you need to refer to theorists and back these up by case studies

Case studies need to have the following information:

1. Date released
2. Name of producer/artist/company
3. The reason you are talking about them
4. Sales figures/downloads/watches

You need around 2 theorists per media, try to argue them against each other or use them to back each other.  Ensure you answer the question, this question is about producers, but you will talk about audiences becoming producers.

Use terminology:

1. web 2.0
2. synergy
3. convergence
4. prosumer
5. consumption
6. wikinomics

Conclude you findings and remind me what you have discussed and talk about what may happen in the future.

Your answer must also refer to past, present and future.

Deadline: 8/01/2018

Andrew Keen

he has his own website

Micheal Burns

The future of film distribution



How does Michael Burns the future of film distribution?

Homework

Complete Question 1A in the 2015 paper

Opening paragraphs

For my AS coursework I created Thriller film opening in which the protagonist finds out that his friend has been kidnapped.  Before I started the main task I attempted a short continuity task that involved working within the conventions of film making to that my sequence made visual sense.  The conventions I needed to follow included working within the confines of the 180 degree rule, the 45 degree rule and using match on action correctly so that action doesn't happen twice in the video...  

Participatory Culture

Objectives

• to define participation culture
• to find examples of participation culture in the making of media products of your choice

Both Jeff and David talk about forms of participation.  Jeff Howe illustrates how crowd sourcing and crowd funding works, this also about participation.

Jeff offers the idea that the internet has enabled people to create content that can be used by big companies.  Take istockphoto for example, this website exists to sell content to magazines, newspapers and moving image to film producers, the content is made by professionals and amateurs like you and me.  The high supply of content available has lowered to price of content and has made it less lucrative for professionals to work in this area.  Jeff states that 3things have led to this phenomena:

1. cheap digital camera with high specs
2. cheaper and easier to use software like photoshop
3. the internet

Task

Using your notes made from these videos, think of any examples you can where a media product has been created by participation culture, collaboration or crowd souring.

here are some examples, the first test is picking one that is no older than 5 years old. Have a look and pick one that is not older than this.

• The cosmonaut
• life in a day
• Iron Sky
• Collapsus
• Prison Valley
• Lost Zombies
• Simply Silvio
• Veronica Mars Movie

Find out the following:

• who was behind the making of it?
• what was the budget?
• how was it made?
• how much has it made?
• when was it released?

MITOLA Exam Questions

8. “The impact of the internet on the media is revolutionary”. Discuss.
9. 
   
10. Discuss the extent to which the distribution and consumption of media have been transformed by the internet. 

8. “For media audiences, the internet has changed everything.” Discuss. 

An exam answer must contain the following:

• Examples - These are your case studies and should discuss a product that has been produced, maybe it is an album, film or game.  Who made it? When was it made? Why are you bringing it up (it should apply to the argument you are making).
• Media areas x2 - You need to discuss 2 media areas.  Maybe this is film and music, or games and film...
• Which theory/critics to reference- it just means whose ideas do you want to mention.  We have discussed 3 in class so far. But we will discuss many more in the future.
• Main arguments
• Past - You should mention how the media product was produced, marketed and consumed before the internet.
• Present - what happens now?
• Future - what do you think will happen in the future? What is this based on?
• terminology - convergence, synergy, wikinomics is a theory but also counts as terminology
• conclusion - what do you think about the original question and why

Task

Use the 3 theories we have studied to discuss how the impact of the internet has or has not been revolutionary.  In this discussion you should use examples to back up you arguments and talk about past, present and predict future trends.  Use as much terminology as you can and write a brief conclusion.  Use the list above to help, a grade A will address all points.

Deadline: Next Thursday's lesson

Filter bubbles

Eli Pariser’s theory of The Filter Bubble proves that the internet shows us what it thinks we want to see, not necessarily what we want to see 

We think

We Think explains how digital technologies are enabling new forms of collaborative creativity and innovation.







Task:
What is We Think and how does it apply to the real world?

• Explain what is meant be We Think, who is behind the idea and when was it created?
• Try to find a real world case study that you use in the exam to back up the idea, ensure you write down who, when, where and what happened. This can be any of the media we have discussed

Wikinomics

Exist Elsewhere

Case Study

This could be a possible case study for you to use in the exam.  Keep all your case studies safe when you can access them for revision

Basic Info (facts)

(spend 10 minutes finding out the following information)

• Who are Exit Elsewhere? 
• Are they touring? - link
• How many views has their music video (Tokyo) had on You Tube?
• How many sales has Tokyo had? 
• When was Tokyo released? 
• Have they won any awards? - link

Deeper Understanding

(Spend 10 minutes attempting to answer the following questions, the red question represents something that you'll need to be able to do in the exam, but you probably won't be able to do yet)

• How have they made their video for Tokyo?
• Why have they made their video in this way?
• What has this video done for them?
• How does this relate to the topic we are studying?
• Which theorists does this relate to?
• How is this different form making videos 10 - 20 years ago?
• What do you think could happen in the future if this trend continues?
• Do you know of any other artists trying out technology like this?
• What would be the main points that you would make if you used this case study in the exam?