Music In the Online Age

• What happened in the 90s?
• What’s happening now and what are the issues?
• What does it mean for independent labels today?
• What is curation?
• How does curation address the issues of today?
• How has music video production changed, and what has led to this change?
• How do new bands get noticed today?
• How has music video production been ‘democratised’?
• How has the internet changed the music industry?
• How has the music industry evolved?

Media in the Online Age

0. What's it all about?
   
   
• How have online media developed?
  
• What has been the impact of the internet on media production?
  
• How is consumer behaviour and audience response transformed by online media.
  
• To what extent has convergence transformed the media?
  
  Candidates might explore combinations of any two media, considering how each (or the two in converged forms) can be analysed from the above prompts. Examples might be music downloading and distribution, the film industry and the internet, online television, online gaming and virtual worlds, online news provision, various forms of online media production by the public or a range of other online / social media forms. 
  

Question 1A

Homework Exam Question for Question 1A

Describe how you developed research and planning skills for media production and evaluate how these skills contributed to creative decision making. Refer to a range of examples in your answer to show how these skills developed over time.

I want to see some notes in the lesson on the 28th of September
Deadline: 28th of September

Then I want to see the completed essay on the 2nd of October
Deadline: 2nd of October

Common colour connotations in film

1. RED – anger, passion, rage, desire, excitement, energy, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence

2. PINK – love, innocence, healthy, happy, content, romantic, charming, playfulness, soft, delicate, feminine

3. YELLOW – wisdom, knowledge, relaxation, joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard

4. ORANGE – humor, energy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant

5. GREEN – healing, soothing, perseverance, tenacity, self-awareness, proud, unchanging nature, environment, healthy, good luck, renewal, youth, vigour, spring, generosity, fertility, jealousy, inexperience, envy

6. BLUE – faith, spirituality, contentment, loyalty, fulfillment peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, sky, water, cold, technology, depression

7. PURPLE/VIOLET – erotic, royalty, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning, power, sensitive, intimacy

8. BROWN – materialistic, sensation, earth, home, outdoors, reliability, comfort, endurance, stability, simplicity

9. BLACK – No, power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, anonymity, unhappiness, depth, style, evil, sadness, remorse, anger

10. WHITE – Yes, protection, love, reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical, sterile

11. SILVER – riches, glamorous, distinguished, earthy, natural, sleek, elegant, high-tech

12. GOLD – precious, riches, extravagance. warm, wealth, prosperity, grandeur

Peirce's Triadic model

Lets use James Bond to help us understand Pierces Triadic Model

Preffered Reading/dominant – This is when audiences respond to the product the way media producers want/expect them to.

Negotiated Reading – This is when a member of the audience partly agrees with part of the product .e.g Film, documentary, TV programme.

Oppositional Reading – This is when the audience are in complete disagreement with the product’s message or setting.

Understanding Roland Barthes and Myth

Objective:
Develop deeper understanding of Roland Barthes' Myth
Deconstruct a music video using Myth
Define connotation and denotation and them them in context


Another great example of Roland Barthes Myth is the 'American Dream'.  This is the idea that it doesn't matter who you are, you have just as many opportunities to a successful career as everyone else.



Some media texts enforce Myth:

Some contemporary films highlight and challenge the Myth:

Task - look at a music video you are analysing for G324, consider how Roland Barthes might deconstruct this music video using the concepts of denotation and connotations.  Pick one element to talk about in class; this could be a prop, setting costume, an editing technique or camera angle. You should also take a few moments to consider how there could be any Myth created in this video and what elements contribute to this.  Make some notes on bullet form in your book, you have 5 minutes.

Articles on Media Language - further reading

Semiotics

Semiotics for beginers

Peirce

Film Language