Lets use James Bond to help us understand Pierces Triadic Model
Preffered Reading/dominant – This is when audiences respond to the product the way media producers want/expect them to.
Negotiated Reading – This is when a member of the audience partly agrees with part of the product .e.g Film, documentary, TV programme.
Oppositional Reading – This is when the audience are in complete disagreement with the product’s message or setting.
No comments:
Post a Comment